Digital marketing
Be there when customers search. We run search and social advertising, manage your accounts and bring your offers directly to customers by email.
Search advertising
Reach people searching on Google, Yandex and Bing.
Active accounts
We manage your social media presence through SMM.
Direct contact
Send offers to existing and prospective customers through email campaigns.
Plan what happens after the click
An advertisement for a specific product can lose the visitor if it opens a general homepage. We plan the route from the advertised offer to the order. The landing page needs the product, a price or quotation option and delivery terms, so buyers have the information they need to decide.
Businesses and public organisations need different campaign outcomes. We agree your priority before allocating budget, reporting purchases, submitted forms and phone clicks separately. When sales finish in another system, linking each order to its advertising source helps identify which channels generate revenue.
From discovery to purchase
Read from top to bottom. The buyer needs different information at each stage, so channels and measured actions change too.
Discovery
Product demonstrations introduce the offer to new audiences; views and reach measure exposure.
- SMM
- Display ads
Research
Comparisons and use cases help buyers identify the product that fits their needs.
- SEO
- Google Ads
Enquiry
A short form captures contact details and the enquiry from an interested visitor.
- Landing page
- Analytics
Purchase
Order confirmation acknowledges the purchase; a later email can offer a repeat purchase.
- Conversion tracking
People can skip stages or return to an earlier one.
Match the channel to the task
Product searches, social discovery and repeat orders call for different content and measurement.
Search campaigns
We build campaigns around searches that suggest buying intent. Negative keywords help reduce spending on unrelated queries.
SMM and paid social
We coordinate Facebook, Instagram, YouTube and LinkedIn posts with ads. Targeting uses interests and behaviour; content reflects how well audiences know the product.
Email campaigns
We group business and consumer subscribers by interest, then prepare relevant product news, promotions and offers for each group.
Business email setup
We create and manage corporate email, checking domain authentication and delivery settings to identify why business correspondence reaches spam.
Website optimisation
SEO addresses search relevance, SO loading speed and AVO security. We improve product pages, reduce heavy files and check form data protection.
Display campaigns
We place banners to match platform dimensions and file requirements. These introduce visually demonstrable products to people who are not yet searching.
Campaign preparation and management
Offer and sales area
You provide the product, sales area and ordering terms. We clarify the conditions of the offer to be advertised.
Measurement setup
We check event recording and landing page loading. You explain whether orders finish on the website, by phone or in another system.
Campaign plan approval
We prepare audiences, channel allocation and advertisement variants. You approve the media budget and content for release.
Launch testing
We test advertisement links and form submissions. You confirm that trial enquiries reach the staff handling sales.
Campaign adjustments
We compare advertisement variants and propose budget adjustments. You provide updates on products and promotional terms.
Questions before committing a budget
Is advertising spend the same as the service fee?
They are separate costs. Advertising spend pays for distribution on the platform; the service fee covers the agreed setup and management work. Clarify whether content production, tracking setup and website changes are included in the quotation.
Should we choose SEO or search advertising?
Choose search ads when the offer needs traffic immediately, and plan SEO alongside them for organic search. Ads can bring visits once running, but stop when spending stops. SEO depends on indexing and takes longer to develop; organic visits can continue without advertising payments.
Which account access will you need?
Access depends on the channels selected: advertising accounts, analytics and sometimes website administration. Use role invitations instead of sharing personal passwords. Identify the account owner and the person responsible for billing before work begins.
Can advertising focus on the area we serve?
Yes, within the geographic targeting options available on the platform. Match locations to your sales or delivery area. Location signals are not always exact, so actual enquiry addresses also need checking.
When can we compare advertisement variants?
When the variants have collected enough data under comparable conditions. Decisions based on very few clicks can mistake chance differences for a pattern. Budget, audience size and product demand determine how quickly enough data becomes available.
Let's talk about your next campaign
Tell us what you want to promote. We'll discuss design and advertising options for your project.